Dress the Part

HILO HATTIE is not just a shopping destination — it’s an experience. After being greeted at the door with shell lei, shoppers are treated to refreshments, Kona coffee tasting and sarong demonstrations as they sort through racks of Hawaiian clothing and shelves of food items and gifts.

The department store, established in 1963 on Kaua‘i, is the world’s largest manufacturer of Hawaiian aloha apparel, made-in-Hawai‘i gifts and souvenir accessories. Over the years, Hilo Hattie has grown and expanded its reach. Today, there are four retail locations on O‘ahu, Maui, the Big Island and Kaua‘i. More than 2 million people shop at Hilo Hattie every year, making the 58-year-old store Hawai‘i’s largest shopping attraction.

In addition to Hilo Hattie, you can find lū‘au-appropriate aloha wear elsewhere on the island. Stylish picks include REYN SPOONER or TORI RICHARD at The Shops at Kukui‘ula. HILO HATTIE 808-245-3404 PHO TO: HA W AI‘I T OURISM A UTHORIT Y (HT A)

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WHEN YOU’RE ON THE ISLANDS.